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  • Main Subject - Don't Repeat this Mistake of Big Business - You Can't Afford to

    Is it just me that feels frustration when dealing with large businesses who use call centres for customer service
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ?

    These bored-sounding people suffer from a syndrome I call "notsorryitis". That is, there can be mountains of e
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    vidence that their company has made a mistake and yet no-one is capable of saying sorry personally or even in a m
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ore general way.

    Denial is the usual response. "The computer system" seems to bear most of the blame, although I
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    've not heard a computer apologise for billing my account wrongly yet.

    In recent times I have had to explain to
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    one popular Online Investment Broker in three ways that my account number has changed: by phone, mail, and by fax
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    , only to be met with a Direct Debit overdrawn fee from the old account upon our return from overseas. Happily, a
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    t least they finally fixed it up on the phone once confirming that my security password was in fact pink-knickers
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    . Joke.

    Health fund changes have left me waiting on hold for ten minutes at a time and I still get told to print
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    out a form from the Internet (which is complex to find). Admittedly the service guy was quite helpful, since he
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    was employed to chase up people who had bad account debits he obviously was accustomed to problems. Not once howe
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ver have I payed a bill late or intentionally given out an account which was low in funds. Nope, it was just that
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    The Health Fund's computer system decided to take out my new Hospital cover from my old bank account regardless
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    of what I had put on the form.

    If you are still with my rant, the point I am trying to make is this: you have cu
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    stomers who are time poor, you have customers who get continual bad service and are fired up, and you have custom
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ers that expect mistakes to be made, and we all wait longingly for an apology on behalf of the company. If someon
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    e owned up and gave me a sincere apology without blaming me or their system then immediately I would return to be
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ing patient and polite, perhaps even happy. And most of all, I would still be their customer and not inqui
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ring about the smaller operator who has just started up and tries harder to give great service.

    Big businesses o
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ver-promise and under-deliver; to win and retain new clients small businesses must under-promise and over-deliver


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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