Main Subject - Business

The only reason your company exists is to solve problems for customers. If you do not do this well the customers go away and your company ceas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es to exist. I have often marveled at how huge corporations place minimum wage employees in their customer service department and then wonder

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

why their sales have gone down. Customer service in not a department of your company. It is what your company does to keep and earn trust in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the marketplace.

Last week, I visited my local supermarket to pick up some groceries, and they made a ridiculous customer service mistake. I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m a very courteous customer. However, when someone wastes my time I am very quick to take my business elsewhere.

I recognize that supermarke

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s have microscopically small profit margins. However, the principle is the same in all customer service activities. Customers want what they

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

want when they want it. Service me, the customer, or you will lose my business.

I was in line at checkout, and there was only one cashier. Th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e person in front of me was taking a huge amount of time with their purchase, because they were convinced that they were overcharged. There w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re at least ten of lined up at this one cashier.

The manager of the store saw what was occurring and came over to supervise the situation. In

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tead of hopping on another cash register and handling the backlog of customers, he did nothing.

I very nicely asked the manager, "while this

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

situation in from me of me gets worked out, could you ring me up?"

"I don't have anyone else in the store to put there," the manager replied..

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I couldn't help but think: Why don't YOU do it?

Apparently that thought of servicing the ten paying customers in line never ocurred to him.

A

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ter twenty or so minutes , the problems were resolved, and I got out of there. I promised myself that I would not be returning to that store

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nless absolutely necessary. I don't mean to sound like a cranky customer but wasting twenty minutes of my time is not the only issue there.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

There were 9 other people in that line who also had time wasted for them. All because a Manager couldn't get out of the way of his own ego.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he point of this story is that the manager had a really crazy idea about what his job function was. He probably thought that since he was a m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nager he didn't make change for customers and check out their groceries. This manager thought that since he was the boss somehow he was e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

empt from mundane labor.

The reality is that CUSTOMERS are the boss. Your business exists to please and serve them. Customer Service is not a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

epartment of your organization. It is what your business and every person involved with your business strives to accomplish. If your Manager

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do not understand this fundamental principle they should be retrained or fired.

There is nothing more important than servicing your customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A flow meter is necessary for the task at hand. You know that. What you do not know is how to choose the right one for your task. But, there are some very good tools to help you decide. First of all, a flow meter is a device that is used to measure liquid or a gas in linear, nonlinear, mass or volumetric rates. Now, on to selecting the right flow meter for the task ahead!

When leading a change programme, the bare minimum requirement of a leader is to be seen to be in control. The people you are leading will have a range of anxieties about the change which different individuals will feel to a different depth. The nature of the anxiety and the depth of the anxiety will change over time, sometimes precipitously.

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Main Subject - Customer Service is Not a Department

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