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Main Subject - Why You Need to Know Your Customers Better
When was the last time you took a customer out for coffee?
I know. You're busy. You might have trouble remembering when you last had a real lunch break. You're managing a store, and there is always some
I know. You're busy. You might have trouble remembering when you last had a real lunch break. You're managing a store, and there is always some
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
thing that needs to be done yesterday.
If you are not regularly spending time with customers, you're missing the boat. And I don't mean just helping customers on the sales floor. I mean getting to know
If you are not regularly spending time with customers, you're missing the boat. And I don't mean just helping customers on the sales floor. I mean getting to know
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hem better and asking for feedback about your store.
Independent retailers, like you, have the advantage of being close to the consumer. Often you know many of your customers personally. One of the most import
Independent retailers, like you, have the advantage of being close to the consumer. Often you know many of your customers personally. One of the most import
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ant things you can do to attract more customers, is to build on this strength.
Work to improve your relationships with your existing customers. You will learn more about what your customers need, and they will
Work to improve your relationships with your existing customers. You will learn more about what your customers need, and they will
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
start to tell their friends about you.
Knowing who your customers are and what they are passionate about is crucial to getting more shoppers in the door. Too often I speak to retailers who have no idea
Knowing who your customers are and what they are passionate about is crucial to getting more shoppers in the door. Too often I speak to retailers who have no idea
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ho their customers really are.
You cannot appeal to everyone. If you try, you will end up with a watered-down store identity and experience that doesn't appeal to anyone. You'll be just another generic
You cannot appeal to everyone. If you try, you will end up with a watered-down store identity and experience that doesn't appeal to anyone. You'll be just another generic
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
store that looks like all the others.
To create a shopping experience that is truly unique and exciting, you need to know your customers and what they want. Then you can create a dynamic store atmosphere that
To create a shopping experience that is truly unique and exciting, you need to know your customers and what they want. Then you can create a dynamic store atmosphere that
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
your shoppers will love!
The best way to get to know what your customers want is to ask them. Start asking your customers about what they think. Make it a habit to ask your customers questions.
This wo
The best way to get to know what your customers want is to ask them. Start asking your customers about what they think. Make it a habit to ask your customers questions.
This wo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ks for two reasons. First, knowing what your shoppers want helps you create a store that gets attention.
Second, questioning is a great sales technique. Customers want you to be genuinely interested in them. B
Second, questioning is a great sales technique. Customers want you to be genuinely interested in them. B
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
y asking questions, you begin to develop a relationship with the shopper. The sales process begins to flow naturally as you get to know the customer better. She doesn't feel pressured when her needs are the foc
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s, not yours.
Your favorite customers will be your best source of feedback. Your goal should be to attract more customers like them. Focusing on your best customers will help you develop a clear vision
Your favorite customers will be your best source of feedback. Your goal should be to attract more customers like them. Focusing on your best customers will help you develop a clear vision
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nd direction.
Ask your best customers what they think of your store. Ask them what they like. Ask them what you could improve. Make it clear that you appreciate their feedback. If you are asking for a lot of i
Ask your best customers what they think of your store. Ask them what they like. Ask them what you could improve. Make it clear that you appreciate their feedback. If you are asking for a lot of i
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nformation, or asking them to write down their responses, think about offering a small gift or discount as a thank you.
When you receive new products, ask your customers for their opinion. Tell them you are tr
When you receive new products, ask your customers for their opinion. Tell them you are tr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing a new product and would like to know what they think of it.
You could create an elaborate system with suggestion cards, or surveys. Often in a small store, coming up with a process and system for so
You could create an elaborate system with suggestion cards, or surveys. Often in a small store, coming up with a process and system for so
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
iciting feedback is just too complex. Before long you are bogged down in setting up the system and frustrated because it is difficult to get shoppers to respond. Soon you've set the whole idea aside and have de
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
cided that getting more feedback from your customers is just too hard.
Instead, just start talking to your customers even more than you are now. In a small store, you have the advantage of having a pers
Instead, just start talking to your customers even more than you are now. In a small store, you have the advantage of having a pers
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nal relationship with the customer. In a chain store, you can also create a personal relationship and solicit feedback, but the disadvantage is that it is harder to get that feedback to the decision makers.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
You can translate feedback into new ideas almost immediately. You don't have to go through a long approval process, or write a proposal. To get feedback, just get in the habit of asking questions and talkin
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
g with your customers. Teach your sales staff to do the same thing. Keep a notebook to jot down customer comments throughout the day. Review the book once a week and brainstorm new ideas.
When you have a new i
When you have a new i
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ea, ask a few of your best customers what they think about it. Get them to help you make that idea even better.
Try having a coffee with a different customer each week. See what happens to your business
Try having a coffee with a different customer each week. See what happens to your business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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