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Main Subject - Greet to Great - 3 Ways to Master the Welcome
Are you a Master of the Welcome?
Hope so.
Because the first words out of your mouth frame the entire customer experience.
Consider these two
Hope so.
Because the first words out of your mouth frame the entire customer experience.
Consider these two
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
facts:
1. According to The Wall Street Journal from February 17th, 2006, you have less than five seconds to make a first impression.
2. Acco
1. According to The Wall Street Journal from February 17th, 2006, you have less than five seconds to make a first impression.
2. Acco
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ding to a 2007 report on Hotel Executive, your greeting influences the customer’s perception more than any other act of engagement.
That’s how
That’s how
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
powerful your first words are.
With that in mind, let’s explore three ways to master the welcome so you can go from GREET to GREAT.
Phone
With that in mind, let’s explore three ways to master the welcome so you can go from GREET to GREAT.
Phone
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
reetings
Aaron Jaslow, editor of the networking/marketing publication RainToday, shares a great example. “A family friend once founde
Aaron Jaslow, editor of the networking/marketing publication RainToday, shares a great example. “A family friend once founde
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
a company called Quack Quack Productions. Needless to say, he picked up the phone every day and said, ‘Quack, Quack!’ I would have paid money
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to work there and answer the phones like that.”
Is your phone greeting that good?
So unique that complete strangers would call just to hear
Is your phone greeting that good?
So unique that complete strangers would call just to hear
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t?
So unique that people would want to work there just to use it?
GO FROM GREET TO GREAT: be unique and unforgettable in less than eight word
So unique that people would want to work there just to use it?
GO FROM GREET TO GREAT: be unique and unforgettable in less than eight word
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
.
Voice mail Greetings
So you miss a few calls. Big deal. You can still leverage your voice mail as an effective branding and se
Voice mail Greetings
So you miss a few calls. Big deal. You can still leverage your voice mail as an effective branding and se
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
vice tool.
My friend Kenny Golde, filmmaker and owner of Fire Breathing Dragon, Inc., ends his voice mail greeting with, “And don’t forget to
My friend Kenny Golde, filmmaker and owner of Fire Breathing Dragon, Inc., ends his voice mail greeting with, “And don’t forget to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ell me your favorite movie!”
Callers love it. What’s more, they engage. Clients and prospects alike will go on for minutes. They share movi
Callers love it. What’s more, they engage. Clients and prospects alike will go on for minutes. They share movi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e-related stories, favorites and preferences on a daily basis. What a great technique to get to know your callers!
Is your voice mail that go
Is your voice mail that go
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d?
So good that your callers don’t want to hang up?
So good that it helps you learn customer preferences?
FROM GREET TO GREAT: rerecord your
So good that your callers don’t want to hang up?
So good that it helps you learn customer preferences?
FROM GREET TO GREAT: rerecord your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
voice mail with a question.
Front Door Greetings
In the retail world, greetings are GOLD. As a former furniture salesman, I can a
Front Door Greetings
In the retail world, greetings are GOLD. As a former furniture salesman, I can a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
test to that!
Here’s an exercise: think about your store. Make a list called “Top Ten Most Common Greetings Customers Expect to Hear.”
Then
Here’s an exercise: think about your store. Make a list called “Top Ten Most Common Greetings Customers Expect to Hear.”
Then
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ake sure NOBODY uses any of them.
FACT: the most effective way to capture customers’ attention is to break their patterns.
The store at which
FACT: the most effective way to capture customers’ attention is to break their patterns.
The store at which
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
I sold furniture was nuts. City Liquidators had three floors of couches, coffee and craziness. So, I would approach customers as they walked
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n the door and say, “Welcome to the circus!”
And they loved it.
Is your greeting unexpected?
So unexpected that customers stop in their trac
And they loved it.
Is your greeting unexpected?
So unexpected that customers stop in their trac
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s?
So unexpected that customers are instantly made comfortable?
FROM GREET TO GREAT: when you break a pattern, you make a sale.
LET ME ASK Y
So unexpected that customers are instantly made comfortable?
FROM GREET TO GREAT: when you break a pattern, you make a sale.
LET ME ASK Y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
THIS…
Are you a Master of the Welcome?
LET ME SUGGEST THIS…
Brainstorm three new greetings for your phone, voicemail and storefront
Are you a Master of the Welcome?
LET ME SUGGEST THIS…
Brainstorm three new greetings for your phone, voicemail and storefront
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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