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Main Subject - Barney or Training? Which is Better for Your Organization?
I was thinking today about those people who come to us for help.
You know, the Customers.
And the only reason I’m bringing this up is because of some of the comments that were post
You know, the Customers.
And the only reason I’m bringing this up is because of some of the comments that were post
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ed on that major web site about that organization that helps people beautify their homes had been just sort of swimming around my head the past day or two.
And it got me to thinking
And it got me to thinking
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
about how we “train” our clients to accept the level of service we wish to provide.
I’ll say it one more time.
We train our clients to accept the level of service that we wish to p
I’ll say it one more time.
We train our clients to accept the level of service that we wish to p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ovide.
Now if this is not hitting home with you, go ahead and turn off the computer. You don’t need to read this article at all. Just go and watch the game, or a movie or purple di
Now if this is not hitting home with you, go ahead and turn off the computer. You don’t need to read this article at all. Just go and watch the game, or a movie or purple di
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
osaurs with cute names.
I’m talking about how we provide a level of service that our Customers not only become accustomed to, they begin to expect. And that is a good thing. They
I’m talking about how we provide a level of service that our Customers not only become accustomed to, they begin to expect. And that is a good thing. They
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
know the level of service they are going to receive 100% of the time. It does not really matter if it is good or bad service at this point.
Problems occur when you step outside the
Problems occur when you step outside the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
imits you and your Customer have defined based on past experiences that your Customer has had with your organization. Good or Bad.
Let me explain by giving you some examples.
Your
Your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Customer comes in and complains about a purchase. During the investigation of the request you discover that the purchase was quite some time ago and now the widget(s) are out of warr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nty, thereby guaranteeing a loss by your company should you decide to exchange or refund the item(s). You, acting within company guidelines and management policy, explain that alth
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ough you would like to exchange the widget(s), your hands are tied. Your Customer then pulls out the “I had this happen once before and you guys exchanged it” card. You stand firm, o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
fer an apology and explain that company policy had changed.
You have just completed training your Customer to the new level of service your company provides.
They may become excite
You have just completed training your Customer to the new level of service your company provides.
They may become excite
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
and pull out the “I’m never coming back into this store again” card.
However, no matter what ever happens in the future to this Customer in regards to your company, this is the new
However, no matter what ever happens in the future to this Customer in regards to your company, this is the new
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
standard of service they understand and will measure you by until they are trained again. Good or Bad.
Same scenario. This time, you exchange the item, provide a discount on the ne
Same scenario. This time, you exchange the item, provide a discount on the ne
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
w item purchased and invite the Customer back into your store for repeat business.
Again you have trained them to the level of service they can expect each and every time they come
Again you have trained them to the level of service they can expect each and every time they come
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nto the store from that point forward.
How do you start the process of bridging your Customers expectations with your employees proficiencies?
By setting the the standards you exp
By setting the the standards you exp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ct from your associates, team members and employees and completing a "Train to Retain" campaign. Through training and understanding the effect you have on your Customers in everyday
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
service you can learn how to "train" your Customers. It can be done with lunch and learns, role play (probably the best) or a series of seminars that combine all of those elements an
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d give quick hits on areas that you need to improve over a course of several days. And of course followed up with competency testing.
It sounds simple; however in a large organizat
It sounds simple; however in a large organizat
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
on with a high personnel turnover it is extremely difficult to maintain those standards.
It’s why it’s so important to keep key trained and dedicated personnel and allow them to tra
It’s why it’s so important to keep key trained and dedicated personnel and allow them to tra
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n all who follow them.
So, if you want to raise your CSI index in a hurry, train your personnel to train your Customers the way you want them to be trained.
Or just go watch Barney
So, if you want to raise your CSI index in a hurry, train your personnel to train your Customers the way you want them to be trained.
Or just go watch Barney
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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