Main Subject - Business

We all use e-mail today - or do we?

Have you ever asked your customers and potential customers how they'd like to hea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r from you? Some of them might check e-mail messages regularly throughout the day; some of them might check their mess

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ges only once or twice a day; and some of them might not use e-mail at all.

If you've been automatically using e-mail

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to avoid lengthy phone conversations, first check to see if that's also your customer's preferred method of communica

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion. Then consider the benefits of picking up the phone.

I know, e-mail is convenient, it gives you a record of what

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

was said, and it lets you communicate without wasting any time on chit-chat. But it also removes that little human bon

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of friendliness. It prevents you from finding a common ground - such as a shared interest in a hobby. The phone allow

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s that.

Using the telephone also aids in communication. A misunderstood question in an e-mail can take several messag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s back and forth to clarify. On the phone you can say "No, I meant…" and then you can re-state your question in a diff

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erent way. Instead of being a time-waster, the phone can sometimes be a time saver.

Be sure to ask your customers if

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hey'd prefer documents sent to them by e-mail or FAX - because some people really do prefer the FAX. Remember that the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y're busy too. They might not want to sit at their computer opening files and printing pages of documents. For some, i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

's much more convenient to walk over to the FAX machine and pick up the pre-printed documents.

There's an old saying:

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

"People don't care how much you know until they know how much you care." Let your customers know that you care about

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ommunicating with them - their way. Asking is merely adding another level of customer service.

Knowing how your peopl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e like to communicate can be even more important with prospective customers.

Say you're sending a proposal for a proj

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ct - and competing with another vendor. If you assume that your prospect reads his or her email regularly you might tr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ansmit your proposal as an attachment.

If your assumption is wrong, and if your competitor has taken the time to lear

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that your prospect really wants to receive documents via FAX, your prospect might not even see your proposal until af

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ter the job is awarded.

It only takes a minute to ask the question, and it might make a big difference in your income

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you have a large number of purchase orders? Turning purchase orders away? Learn how to finance them with purchase order financing.

This second article in a series discusses what has become an epidemic: ads and websites that simply don't communicate because they assume the reader knows as much about their business as they do. Result: ad dollars down the drain.

You can’t or don’t want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it. But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant? I do this for a living... so I can tell you from the inside what's required.

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