Main Subject - Business

You know how it feels to hang out with your best friend? Pretty nice.

My friend Sara knows me warts and all. I let Sara in whether I feel repulsively needy or shamelessly fabulous. In Sara's presence, my self-regard (or lack thereof)

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

melts like butter in sunshine.

And what does Sara get? My undying loyalty, for one thing. Overflowing gratitude, for another. And all the permission she can stand to be her sweet self irrespective of the state of her own self-esteem. Paradoxically, sh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gets the best of me precisely because I don't hide the worst.

WHAT DOES IT HAVE IN COMMON WITH GOOD CUSTOMER SERVICE? HOW IS A CUSTOMER LIKE A BEST FRIEND?

Like a best friend, your just-right customer wants what you do the way you do it, not

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

what you think you need to do it to compete. They want you to be authentic and clear so that what you advertise is what they get.

Like a best friend, your just-right customer wants to know you care and that you can be counted on. That doesn'

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mean they expect you to meet their every need. It does mean that they want to feel secure in the knowledge that what you offer is what you truly want to share.

And like a best friend, your just-right customer deserves access whether or not you happen to be op

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

erating at the peak of self-esteem.

Just as a friend may rightfully resent being pushed away when you feel "less than," your just-right customers are ill-served when you withdraw just because your self-esteem has bottomed out.

It's n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tural to retreat when you feel low or inadequate, but it's unfair to do it to a customer. How can you serve your customer and make good on your offers if you're hiding out with your old bad self, replaying your most embarrassing moments and screening action fe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

atures based on your greatest fears?

You may feel that hiding out is more ethical than promoting your work when you are full of self doubt -- but can you be sure? Is holding back for fear of being less than perfect really an act of integrity and good

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ustomer service?

When you place your self-esteem between you and a customer, you're like a teenager that leaves her date out in the cold while she agonizes over a blemish. A customer deserves a service and business relationship grounded in reality, no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t in the equivalent of a Harlequin romance.

If you're serious about growing your business, find ways to show up and serve as you really are. For tips on how to do this (because, after all, there is a difference between what is appropriate in business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd friendship), read 5 Things Customers Want and How to Deliver Them.

5 THINGS CUSTOMERS WANT

To know what you can do to make their life better.
To be able to find out what it takes to be served by you and do business with

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you without jumping through lots of hoops.

To know you are a good fit.

To take a test drive without fearing the hard sell.

To compensate you for what they get so they needn't feel obliged and they feel good about asking for more.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

HOW TO DELIVER THEM, OR WHAT MAKES GOOD CUSTOMER SERVICE?

Be up front, even bold, in stating how your goods or services make things better for them so that they can make a decision about whether to ask for more information. This respects their

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time and attention by answering the question, "What can you do for me?"

Understand what it takes for you to deliver consistent value. How much time? How much money? How much energy? What kind of commitment? What support? What resources? What else?

When you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

now what you need in order to build good customer service -- come through for your customers, set your prices, policies, and procedures accordingly and make it easy for your customers to understand them.

Show up in your business. Use language, imagery, colors

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that are consistent with the way you are in your work. Are you a funny, organized, motherly midwife? Or a charming, blunt career coach? It's almost certain that lots of people do what you do and do it as well or better. However, it is highly unlikely that anyone else

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oes it quite like you do. Make it easy for people to tell how well you're likely to fit.

Offer a test drive. If you sell products, give samples. If you sell services, give samples. What does that look like? An eight-page special report, a newsletter, reprints

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of articles, audio of speeches or seminars. Keep your eyes and ears and mind open, and your samples may add up to a product and a new income stream.

Make it easy for people to pay you for your work. When your just-right customer pays for something they want

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rom you, they are making a conscious commitment to getting their money's worth. This makes it a lot more likely that they will do what it takes to benefit from what you offer. What could be your first step to build a better customer service for your business?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Or, are you thinking something like this? "I get your point, but my self-esteem is in the way? Do I have to give up having a business?" The short answer is no. You may think of hiring a business coach to help you to build the bridge to your customer you both can cross

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Here are 15 easy to use tips and techniques to help you find the IT Dream Job You Want!

Transform the way you think about job search and you will transform your results. Stop asking people to give you a job and start showing them why they should!

In addition to having virtually unlimited income potential, one of the greatest benefits of selling as a career is the freedom it can give to you. Right along side is the incredible creative experience that you can enjoy, day in and day out. This is what I mean.

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