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Main Subject - Hey, It's Your Attitude Man
In one of my first articles I talked about the Attitude required to be a Professional Customer Service Representative. There has been a growing According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product clamor, if you will, about the state of Attitude in our Customer Service organizations. Last weeks post on that popular website and the respo ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in nse from the CEO of that company is really only the tip of the iceberg in Customer Service waters. It is the beginning of an ever growing seri lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ous problem that is going to be to be the focal point from boardroom to coffee house. How are we going to improve our Customer Service? And wh here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe y is this now becoming such a large issue? Because we have a big lump of population that is going into retirement and taking all of their valu d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro es with them. And it is creating a vacuum whereby all of the traditional set of skills that relate to taking care of the Customer is leaving wi ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc th them. Among other things required for exceptional Customer Service, (like Education, Communication Skills and Training), there were two item easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi s that are absolutely essential to providing exceptional Customer Service. Friendly Attitude. One of my favorite passages about Attitude come nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically s from Earl Nightingale’s Lead the Field. If you have not heard this series on cd you might want to get your hands on the set as soon as possib and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ le.
In it he says that the Attitude of a person determines that persons results. Bad Attitude, bad results. Good Attitude, good results. It’ ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi s a very simple formula. The point I am making here is that currently we have a lot of people without the proper Attitude in positions that r ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a equire the proper Attitude. And it comes back to the 3 principles when hiring for Customer Service positions. Hire Friendly. Hire Traina dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod bility. Hire Competence. The Friendly person generally speaking has a great Attitude, if they are genuinely friendly. They let things rol cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin l off their backs like water off a duck. To them even the smelliest job has merit. They know that their contribution may not be the biggest bri tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ck in the wall; however, without their brick the wall won’t be built. And above all they know that a great Attitude will carry the day when al t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel l of the computers crash, the copy machine quits and three cashiers call in sick. The last thing you want is a sniveling Schleprock or Eyore g ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust etting in the way of making the day’s lemonade from the lemons. Their Attitudes hang around just under the surface, waiting for a chance to bur y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products st out and spray everyone with a dose of “woe is me, this place is terrible and I told you so.” We can only go as far in Customer Service as o . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ur Attitude will take us. If you want better service then something has got to change. Your Attitude, your Personnel or your Vision. If you a elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip re going to change the experience you must change the perception. And you can only change the perception with people who have a great Attitude. tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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