Main Subject - Business

I have been with my web provider Lunarpages* since 2003, when I launched my (the web portal, now blog) Sensei Michael. Throughout the 4 ye

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ars I've been with my provider, there's been hiccups (like when China blocked my original server) and other problems - but their staff has

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

always been around to assist. They may not be the cheapest (but cheap enough for me) but the customer service aspect really won me over.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The latest story about Customer Service** from their blog tells a lot about what it means to keep customers. In this case, it was interes

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing that Company A was cheaper than Company B but the customer still kept on with Company B.

Company A used to be the service provider -

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and created no lengths of frustrations for the customer. Why then did the customer stick on with Company A for so long? Well, Company A ha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s the monopoly in the area, so the customer has no choice. This is one important aspect of customer service all must learn - if you can ma

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ke the change of service providers so painful (Micro$oft is one example) or near impossible (China Telecom!), you can still keep

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our customers even with horrible customer service! It's something worth thinking about.

Then Company B came along. The problems are still

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

there (another lesson to learn for customers - don't assume that problems disappear when you change service providers), except that Compa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ny B makes the problems their problem and attempts to solve them to the satisfaction of the customer (in the case of Company B, they were

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

resolved so well that the customer probably was not even aware there was a problem in the first place!).

Interestingly, I've also long th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ught over how the superior customer service scenario would play out here in Shanghai. Superior customer service only works on savvy custom

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers (those whom relationship, value or branding appeal to them). When you have customers who are only looking at the bottomline (the lowes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t possible price), customer service may not mean anything at all. And trust me, there are a lot of them here.

And when you get customers

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

who, by reason of limited financial ability, have no choice but to use your service - you've got a captive customer group whom you can aff

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rd not to provide good customer service, turn a deaf ear to their complaints, and still have the cash rolling in semester after semester.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Now that sure is a wonderful business model for any businessman!

At least until a competitor matches your price and gives better

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

service.

*A link to this wonderful web host - Lunarpages **Link t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o the article I referred to Customer Service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

You will never become a truly effective manager and leader as long as you feel compelled to have everyone like you. Of course, your task as a leader is made easier, and more pleasant, if your associates like you. But your becoming an effective manager and leader over any period of time will not be based primarily on your popularity. Instead, it will depend on the respect followers have for you and their feeling they can trust you to do the right things at the right time.

Looking online for a job is a great way to start off on your new career. With the advances in the internet, many retail chains no longer require you to come into the store to fill out a job application in person. Applying for a job via the internet, like with the Home Depot Online Job Application, now allow you to apply for several jobs in one sitting, rather than having to spend hours going from venue to venue. Still, there are some things you should know before you apply online that are relevant to most internet based job applications, including the Home Depot online job application.

Are you nervous about your job interview? These five tips will put you miles ahead of your competition!

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Main Subject - Retaining Savvy Customers

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