Main Subject - Business

Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.
--Dale Carnegie

For as long as I can remember, right up until when he retired a few years ago

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, my father ran his own appliance repair business. He was extremely good at it too. He had people calling him from all over the province to come repair their appliances. I remember one day a number of years ago, we were on our way to a place called Carbonear to lo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ok at a fellows Laundromat equipment, I asked Dad if he was familiar with this new kind of equipment. “How hard can it be?” he asked, “The dryer still does the same thing, except now instead of a mechanical timer, it has a computer. If anything happens today, at le

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ast I’ll have a chance to learn something new.”

I’ll always remember what a great optimist he seemed to be, but also how determined he was to follow through to the end. We were in that place for the better part of the day taking things apart, checking wires, checki

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng circuits and changing parts. Through all of this, he never once said that he couldn’t do the job. Dad seemed to have a thorough understanding of what was needed and he was following a logical and organized plan in his mind. Not only that, as we had this guys c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omputerized propane dryer apart all over the floor, Dad was also reassuring his customer that he would be up for business in a very short time. Even though the place was full of parts laid out everywhere, this guy and my dad were joking and carrying on, like it was

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

just a social call. Disagreements? Well, yes they had a few, but Dad never argued with him, he listened and reassured and encouraged. I learned an extremely valuable lession in customer service that day.

Let’s move forward 10 years. My father and I were out one

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair profess

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his lips, the air blue from smoke, wearing a greasy and torn shirt that hadn’t seen a washer in a few weeks, givi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng us the look. You know the look…. That one that says, I’ve got 20 minutes till closing, I don’t want to be here on a Saturday, and least of all, I don’t want to speak with anyone, so leave me alone and go away.

Dad, in his usual cheerful way, “We’re searching fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a gasket and a hinge for an XYZ range.” Appliance guy, in a low-pitched rumble, “What size?”

Dad, “If you could please find the range in your book, it’ll have the size and specifications that we need.”

Appliance guy, “What kind of range?”

Dad, “XYZ kind.”

Appl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iance guy, “No, you’re wrong, they aren’t made by them, they’re made by ABC.”

Dad, startled by the guy’s brusqueness, “I’m pretty sure that this is the right kind.”

Appliance guy, obviously in an argumentative mood, “and I’m telling you that you’re wrong, It’s made

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

by the ABC Company.”

The conversation continued like this for a few more minutes. The appliance guy was becoming more and more belligerent by the second, and I could see that Dad was about ready to explode, and he wasn’t backing down. That little vein in his temp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le was showing, and he had that look that I remember so well. The look that I got when out of carelessness I put a hole in the door, or when I broke something, the look that said, “you’re in for it now!”. Anyway, I nudged him and said, ”Let’s get out of here, it’s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

not that important.” I could see that this was going nowhere, and he was about ready to settle in and take this guy apart piece by piece.

This story could go on, but the point I’m making is quite simple, if you are in a privileged position of customer service, ther

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e are some simple rules that will carry you far:

1. Resist the urge to argue with your customer. He or she may have a valid point from their point of view that you may not have yet considered.
2. Give them encouragement. Make them feel important.
3. List

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en to the other person without judging them. Give them ample time to talk and explain their ideas and concerns.
4. How you look represents what you are thinking. Your body language and your actions speak much louder than your words.
5. Never criticize the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

other persons’ decisions. They made their decision based on their own knowledge and experience, so we have no right to criticize.
6. Have and live by a positive code of ethics. As a customer service person, you are in a position of trust. No matter which posi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion you play in the company, to the customer, you ARE the company.

No matter what we do, we still have an opportunity to deal with people. Following these guidelines gives a direction to travel when creating relationships with others, whether it is customers,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

associates or strangers.

This week, make the opportunity to build on the relationships that are important to you. Nourish them and encourage them and you will be well on your way to creating lasting and profitable connections.

Make this your best week ever.
Pau

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You can fall in love all over again – with your business – and increase your bottom line at the same time. But in order to do that, you’re going to need to free up some time. Time-saving systems, customer relationship software and maybe even extra help around the office are all good bets. It’s worth it; getting back to basics and making a few changes allows you to spend more time doing what you love and you’ll make more money in the process.

Imagine your surprise when a prospective employer asks you to come in and interview for not one, not two, but FIVE hours of interviewing. Five hours... can they really do that? Yes, and some companies who want to be particularly selective will have you in for as long as TEN hours in a single day.

Learn the art of self promotion to get ahead in business. Blowing your own horn is not boasting when it is backed up by facts and examples.

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