Main Subject - Business

I had been traveling and “seminaring” this past week and whenever I finish, I like to write about what most of the seminar participants have been asking a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bout.

This past week, I spent a fair amount of time in the “business relationship” area, commonly referred to “Co-workers, bosses and vendors, oh my.”

I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

seems that most of us have trouble communicating with the people we spend so much time with and understanding their point of view.

It really comes down

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o the things that we all have issues with.

“How do I tell my boss that his idea really stinks and not lose my job?”

“Why is my co-worker stabbing me in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he back?”

“How do I tell my vendor that we are not going to renew his contract?”

“The person next to me smells and I don’t want to offend him/her, and I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

want them to stop smelling.”

“Being gentle in the lunchroom and still getting my point across.”

“My boss won’t make a decision and I can’t move forward

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

”

“My co-worker is an Eyore or Schleprock and I can’t seem to get them to shut up.”

This of course is a partial list. Feel free to add your particular s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tuation.

It really is a communication issue, isn’t it?

"So, what. Big deal" you say. "I only spend 30% of my time with them anyways, why do I need bette

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

communication skills? If they don’t like me, let ‘em lump it."

That’s a fair question. Here are some reasons.

Studies have shown that people rate job s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

atisfaction higher that remuneration. And companies that have better internal communications, rate better than those that don’t. Sooooo, if you want to b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

happy and continue good relations, it sounds like communication skills would be a great place to start, doesn’t it?

And what better way to start communi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ating than to really understand your co-workers and bosses personality profiles?

If you knew how they communicate and the best way to reach them, would t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at be helpful to you? I am talking about a skill that anyone can learn. And once you know the verbal and non-verbal cues, and what to look for, you can th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

en communicate on a level that suits the person you are talking with. It’s called personality profiling.

Pretty cool, huh. Imagine talking to your boss a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d understanding his/her personality profile so well, that you find yourself talking to them like it is the first time you have ever seen them, even though

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you have been working with them for several years. It's like having a secret "people" decoder ring. And all you have to do to use it is point it at the o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

her person and turn it on. All of this from cues that have been there all along.

Better yet, if you are the boss, how about an understanding that goes de

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ep enough that you are able to assign projects to people based on this profile and have them get done, on time, with minimal hassle?

Couple this with a s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t of skills in Assertive Communications, and you have a powerful communication tool set to help you talk with co-workers, bosses and vendors.

Stay tuned

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eaders. In my next article we’ll talk about some of those sticky situations and language you can use. And of course, personality tests and how to use them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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1. Decide to investigate. You make the decision to look for a business to buy. You then check out businesses in the newspaper or by working through a business broker...

So you really want some business cards – you think it’s going to make people take you seriously and get in touch with you. What you have to realise, though, is that a badly designed business card is much, much worse than none at all, and will actually lose you business.

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Main Subject - Co-workers, Bosses and Vendors, Oh My

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