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Main Subject - What Kind of Pillow Do You Prefer?
I like to find examples of companies who offer what the French Creole refer to lagniappe…a little extra. I contend that the best companies are th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e ones who offer a little extra in their service…something that sets them apart.
I found this recently in Nashville, Tennessee.
I was to speak
I found this recently in Nashville, Tennessee.
I was to speak
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o a breakfast meeting to a group there and needed to find a location near the venue. I went on line and “Googled” hotels near the venue to avoid
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rush hour driving. I found the Hotel Preston.
I was impressed enough with their website to feel comfortable to book a room there. The rooms
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ooked nice and comfortable, and I felt comfortable with my decision to stay there.
What I discovered when I got to my room was what impressed me
What I discovered when I got to my room was what impressed me
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
.
On the bed in my room was a little laminated card that read:
“You have worked hard all day…Nothing worse than an uncomfortable pillow to ruin
On the bed in my room was a little laminated card that read:
“You have worked hard all day…Nothing worse than an uncomfortable pillow to ruin
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
your night’s rest. The Hotel Preston has the answer. Please select from our pillow menu to ensure a perfect night’s rest. Dial 0- We are await
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ing your call.
Soft, medium, firm, extra firm, hypoallergenic”.
As an observer of companies who offer lagniappe (pronounced lan-yap) as part
As an observer of companies who offer lagniappe (pronounced lan-yap) as part
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
f their service offering, I was obviously impressed. I am still impressed enough to use the Hotel Preston as one of my lagniappe examples each t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ime I speak.
I decided to look a little further and contact the Hotel Preston general manager, Bill Ghumm.
“The pillow idea came from listening
I decided to look a little further and contact the Hotel Preston general manager, Bill Ghumm.
“The pillow idea came from listening
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to our guests at other hotels. They were consistent in saying that they wished they could have pillows like the ones they had at home” said Ghum
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
.
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
.
The Hotel Preston also offers other “little” extras, such as pet fish companions, milk and cookies, CD selections, and games. Ghumm says “if
The Hotel Preston also offers other “little” extras, such as pet fish companions, milk and cookies, CD selections, and games. Ghumm says “if
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ur guests want it, we will get it.”
I hope readers of this article will ask themselves about their own company lagniappe. What are you doing th
I hope readers of this article will ask themselves about their own company lagniappe. What are you doing th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
at sets you apart? What are YOUR customers telling others about the way you do business?
Or are you the same as everybody else?
Why not learn
Or are you the same as everybody else?
Why not learn
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rom the Hotel Preston? Take the following steps and see if your customers will start talking about the service you provide.
1) Be bold and ask
1) Be bold and ask
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your customers what “little extra” you could do to make your service memorable and different from the others. This can be done via an anonymous s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rvey or small focus group. It doesn’t make any different…ask them.
2) When they tell you what it is, do it! Find a way. You’ll probably find,
2) When they tell you what it is, do it! Find a way. You’ll probably find,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
like the Hotel Preston, that it won’t cost a lot.
3) And the best part…don’t make a big deal out of it. Make it happen and let your customers
3) And the best part…don’t make a big deal out of it. Make it happen and let your customers
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
alk about it as opposed to YOUR making a big deal out of it.
Give your customers the pillow they want and they’ll dream of your service at night
Give your customers the pillow they want and they’ll dream of your service at night
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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