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  • Main Subject - How to Measure and Control the Performance of Customer Service

    Customer service is not something which will generate you a sales directly, but customer service is something that is really important for any business. Actually,
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    good customer service can generate you a sales as good as a well-trained sales agent does. The question is: how to make a customer serviced that will generate sa
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    es?

    The answers must focus on measure and control. One must measure and control the performance of call center trying to identify potential problems and good sol
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    tions, it's important to find and share both - good and bad experience, it's important to make a training process perfect, it's important to make the control proc
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ss better than ever, as it's very easy with up today technologies.

    Let's talk about technical means people have to access your customer support service. Sometime
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    it's obvious that it's necessary to use a support phone line, but when it comes to solving serious technical problems, then it's much more convenient to use a ema
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    l or instant massagers.

    What is good about email? You always can analyze the results, it's easy to find a message which was discussed last month and find the ans
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    wer that solved the problem. Also, email is cheaper as you can guaranty a 24 hours response time without keeping your employees in office at night.

    What about ph
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ne? Today it can be really cheap with VoIP technologies. The trust is that most service-oriented businesses must use the phone support, as people are willing to c
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ll rather than write by email. The good news is that questions you will have will repeat from time to time, so you will be able to prepare your support employees
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    o find and respond the problem fast.

    There are a lot of web-based solutions that will help to manage customer queries, for instance CRM is not only about "relati
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    nship", but it will also help to streamline the customer support process, giving a full, precise answers in a timely manner. Having your CRM system online will en
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ble you to answer questions from all over the word.

    But how to manage and control the performance of call center or customer support center? It's a good idea to
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    stablish a set of metrics which will help to identify what parts of your customer service work well and what need to be re-engineered. It sounds simple, but colle
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    cting metrics of most successful companies will not help you much, unless you will think about your very business and suggest your own metrics to work.

    When desi
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ning metrics to measure and control the performance of call center you should carefully divide metrics into these which allow to measure the quality of the custom
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    r service and these which allows to measure the financial impact of customer support quality on your entire business.

    For instance, measuring the average respons
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    time will help to measure the quality of your service. But how does your customer service affects your sales? Let's measure the number of customers whose issues
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ere resolved successfully, let's measure the number of customers who leaved or stayed with your company after the problem appeared.

    Running a customer service wh
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ch bases on performance and control procedures, might generate you more leads and sales, just because of you will know what your customers what from your business


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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