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  • Main Subject - Keeping In Touch With Your Clients

    In any business, keeping in touch with your clients is important. It is especially important if you are in a service or product related company. In orde
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    r to get repeat order, referrals, and increase customer loyalty, the customer needs to remember your name and needs to know how to find you.

    Who to Follo
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    Up With There are many people you would want to follow up with, not just those that are considered to be “clients.”
    • Those that placed an
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    order.
    • Those that tried a product/service.
    • Those that have not placed an order, but were waiting f
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    r some reason.
    • Those that gave you a referral.


    Ways to Follow Up

    You can also follow up in many different ways.
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    Phone calls, personal mail, flyers via email or real mail, and regular email correspondence are all effective ways to follow up with a client. You want
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    o have a good balance between all areas. Try to use all the methods to keep in contact. You cannot call everyone all the time and you should not email e
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    veryone all the time. Email is cheap, but can easily be ignored. Phone calls are direct, but can become annoying. Real mail is effective, but can be co
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    tly. There are positives and negatives to each option. Balance each type to be effective.

    Why Follow Up

    Most do not ask why we should follow up. You m
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ay find more benefits than just repeat sales. Nothing is better for business than customer loyalty. The endless referrals, sales, and word of mouth adve
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    tising are priceless. You may also want to contact a client to show your appreciation and to give them a special promotion. The more you follow up, the
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    better name recognition your client will have with you. You may also want to follow up to provide more product knowledge. This will expand the types of
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    roducts or services the client is exposed to within your company. By sending your client information about your products, services, and company, the clie
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    nt is not only building a relationship with you but also building a relationship with your company. They may become one of your prospects!

    When to Follo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    Up

    Follow up is not just a one time event. You can follow up immediately for trying the product, placing an order, thanking them for the referral, or a
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ttending an event. Between 2 weeks to a month, you can follow up on their product order or service: are the products working/ any problems, possible exch
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    nge, possible additional orders? You can also send information on events, referrals, and special promotions. Two to 3 months after their initial order, y
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ou should contact them for reorders, referrals and continue to inform them on new products or services, special events and promotion.

    With effective foll
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    w-up, you can build business relationships that will continue to help your business grow and thrive. A great company to send follow up cards and postcard
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    s is Send Out Cards. If you would like to try out the service, visit I-Love-Sending-Cards


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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