Main Subject - Business

Success is down to you.

This is no time for being shy!

It's about telemarketing accountability. So your first accountability is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to yourself. You are accountable for giving the very finest impression about your organisation.

1. Instead of pitching your servi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ces, analyze the possibilities for a mutual exchange of values. When engaging with a prospect look for the chance of long-term rel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ationship rather than a one-time hit what this means to you is you will both gain an in-depth connection for a trusting relationsh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

p.

2. Educate the prospect about your organisation. Give them as much information as possible. Every piece of communication, ever

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y email, every order acknowledgement, every delivery note could carry a little message about your organisation.

Put the icing on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the cake

Include some video testimonials in your telemarketing presentation extra. Always. Give the prospect a pleasant feeling f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r taking the time to talk with you. Something not expected. Something not required … Something above and beyond what a normal cold

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

caller or telemarketer would do... A surprise that delights the decision-maker

Here's one of my favourites: I hand written in b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

old letter on a post card "Thank you for taking the time to meet with me on the (Date & Time). I look forward to our next discussi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n with great anticipation. Warm regards. That's relationship creation!

It is easy to Say "Thank you." Always express appreciation

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and gratitude when ever you make contact with a prospect but don't over do it. Do this with decision-makers. In fact, do it with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

everyone. People talk. Word gets back that you're nice. Decision-makers like to relate with nice people.

3. Think about what serv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ice or products do they need to know about and then be the expert on your subject then learn your service or product inside out, u

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

side down, backward and forward. Focus your full attention on your prospect through your sales call not on what's best for you.

H

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere is my take on this. I would use my intuition to look into the consciousness of my intended prospect, what are their fears, the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ir hopes, and their wants? What matters most to them at the core of their being? So in essence you would find out what are their

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oncerns, their dreams and fantasies of their business? How can show them the light at the end of the tunnel? How can you ease thei

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r pain? How can you replace their pain with a workable solution?

I promise you this, when you dig deep into the prospects concern

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s and offer measurable solutions, you add power impact, popularity and strong business connections. You have relationship creation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - 7 Powerful Telemarketing Tips to Help You Create Raving Fans (First Part)

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