Main Subject - Business

Have you ever thought about how much money has been lost due to poor customer service? Is it happening within the organization you are affi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

liated? Or perhaps you are the owner and are not aware of the practices of your employees.

A few months ago I had decided to purchase a new lapto

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Being a business owner and from a small town, I try to frequent the local businesses if they have what meets my needs. This timeframe happened

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o be the week after Christmas so my thoughts are there a lot of sales going on and I should be able to purchase something at a discounted price. I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tried the local store that claimed to have new computers and laptops.

I decided to call first so I could talk with someone on the telephone. An a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

swering machine answered the telephone and informed “they were busy with a customer and would return the call.” I did not leave a message. I trie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

again an hour later and the same scenario. Finally on the third call I left a message stating “I wonder how many customers you have lost due to n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

response.” I did not leave any contact information. Later that day I decide to drive to the store since it was only a few miles from my home. W

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en I arrived at the store, I find out the store is not open at all. It was closed for the week!

To say the least I did not purchase my laptop fro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

this store, nor will I purchase from them in the future. I did send them a letter notifying them of situation that occurred and how I could help

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hem improve on their services. No response which correlates with their customer service values.

What do you think this cost that company? I spen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

approximately $700 on my computer, but was I the only customer that tried to contact them that week? Probably not. Being the only local store to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

have the services and items they claim to carry, there were probably other inquiries.

In my opinion, this company had an opportunity to be the bes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

source for computer needs to a local community. The monopolies of the world, such as, Best Buys and Circuit City’s, are restricted by the rules o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the corporate office located in another state. Being a local company, they had the opportunity to show their customer they were the one stop shop

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for all their computer needs with the home town appeal. I much prefer to buy from a local company than one of the bigger firms when their customer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

service is the personal touch. All of us want the personal touch when dealing with companies and I believe the smaller business has the greatest o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

portunity to apply and show they care.

Customer service is so important, no matter whether you are big or small. People want to buy from companie

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

they know who will take care of them but also care about them. It is not all about the company but it is all about the customer and what you do f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r them! Take care of your customers’ everyday as if it were their birthday! Do we not try to be nice to people on their birthdays if we are aware

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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