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Main Subject - Tip For Successful Freelance Designing
Spend a little money on your clothes and briefcase or portfolio-type bag to create a good impression. People may deny it but they will always think: expensive clothes, lots of money, doing well, good designer. Dress smart, but not trendy - no one likes trendy designers.
When you meet the client, I would always advise you to smile at the first moment an
When you meet the client, I would always advise you to smile at the first moment an
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d look them directly in the eye. Of course, some studios and work places can be serious and aggressive and it is probably not a good idea walking around them with an inane grin.
But first impressions count and I have always found it best to try to be disarmingly friendly first. Don't go over-the-top but try to give this impression "I was happy before t
But first impressions count and I have always found it best to try to be disarmingly friendly first. Don't go over-the-top but try to give this impression "I was happy before t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
is moment, I'm happy now and I'd be happy working with you in the future".
Taking the brief
This can be the moment where everything goes wrong so pay attention.
A brief is where someone who knows a subject very well explains it to someone who knows nothing about it. For this reason it is staggeringly common that the briefer will omit something very i
Taking the brief
This can be the moment where everything goes wrong so pay attention.
A brief is where someone who knows a subject very well explains it to someone who knows nothing about it. For this reason it is staggeringly common that the briefer will omit something very i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
mportant or, just as common, spend ages talking about past events that are totally irrelevant to the job in hand. But keep listening.
One has to maintain the eye contact, look interested and, where possible "mirror" your client's posture and movements. By this I mean if your client is sitting up straight, sit up straight. If your client is nodding, nod
One has to maintain the eye contact, look interested and, where possible "mirror" your client's posture and movements. By this I mean if your client is sitting up straight, sit up straight. If your client is nodding, nod
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
with them. If they smile, smile. If they look serious, look serious. If your client is poor at maintaining eye contact then be careful not to look at him/her too closely.
Be on a level and equal to your client in every way. So try to make sure your eyes are level with his. Do not "tower above" or "cower below" the client. And keep listening.
And all t
Be on a level and equal to your client in every way. So try to make sure your eyes are level with his. Do not "tower above" or "cower below" the client. And keep listening.
And all t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
his time your brain in the background is churning away thinking. You need to know the parameters and if the client has omitted to tell you anything it will be about the extent of them. You also need to know the target audience and, of course, what it's trying to achieve.
So think, size - can I decide the size or format? Colours - can I decide the colou
So think, size - can I decide the size or format? Colours - can I decide the colou
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s or do I use the corporate ones? Fonts? Corporate fonts or can I choose them? Illustration? What sort of graphic device can I use to illustrate the piece? What style of photography, illustration, montage, etc? Message? What is the hero? What have I to communicate?
If the brief is written you have no excuses: read it again and again, read it in the mid
If the brief is written you have no excuses: read it again and again, read it in the mid
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
dle of the project and read it towards the end. It's amazing how many times people miss the simple things in a brief.
Never, during any stage of the design process, forget the brief.
Don't jump into the job
So you've got the brief and you understand what the client wants you to communicate. Now what? Sit down and think about something else.
The prob
Never, during any stage of the design process, forget the brief.
Don't jump into the job
So you've got the brief and you understand what the client wants you to communicate. Now what? Sit down and think about something else.
The prob
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
em with the creative mind is it rarely works when it is supposed to. You find you either get your best idea immediately or suddenly days later during an idle moment it'll hit you like a meteorite ... The Most Amazingly Good Idea.
So don't think about the subject ... think around the subject.
Use the internet to aid lateral thinking
Creatives are paid
So don't think about the subject ... think around the subject.
Use the internet to aid lateral thinking
Creatives are paid
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
fortunes to think laterally, to come up with a word or an image that no one else has thought of. But now we have the most amazing lateral thinking resource at our fingertips - the internet.
You have dictionaries and thesauruses to help you with words. There are directories of English idioms and expressions which are particularly helpful with advertisi
You have dictionaries and thesauruses to help you with words. There are directories of English idioms and expressions which are particularly helpful with advertisi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g copy. But, my personal favourite internet aid to lateral thinking is image searching.
One of the most difficult but potentially the most creative and fun thing can be illustrating abstract notions. Try putting an abstract term that complies with your brief (maybe empty, separation, togetherness, contrast, love, hate, anger, comfort) into a stock phot
One of the most difficult but potentially the most creative and fun thing can be illustrating abstract notions. Try putting an abstract term that complies with your brief (maybe empty, separation, togetherness, contrast, love, hate, anger, comfort) into a stock phot
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
graphy site's search engine and see if it gives you any ideas. Don't forget normal search engine's images searches like Google or Yahoo! They are getting better and better and give you a different option to the staid stock image.
Computers don't have the associations with words that we do. They just dispassionately match the word we type in. Think of a
Computers don't have the associations with words that we do. They just dispassionately match the word we type in. Think of a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ll the times you've had a search fail. It's these "failures" that can spark an un-thought-of angle that could really make a campaign.
Logo design
Type the client's name into a font application program like Suitcase and you will immediately see it in many different typefaces. Try all the different combinations of upper and lower case.
When scribbling
Logo design
Type the client's name into a font application program like Suitcase and you will immediately see it in many different typefaces. Try all the different combinations of upper and lower case.
When scribbling
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n your pad remember to use all sorts of different writing materials to give you an idea. Pens, pencils, markers, felt tip, charcoal, whatever you can get your hands on. If you are right-handed write the logo name with your left hand a few times. Get colleagues to write it down as other people's handwriting may give you an idea.
Use the abstract image s
Use the abstract image s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
earch idea above to give you angles for icon or symbol ideas.
Illustration
The style of photography and/or illustration may be covered in the brief or may be up to you but either way try to push the boundaries a bit.
We all have our favorite stock photo libraries but try others - and don't forget the internet image search. Try to pick anything but th
Illustration
The style of photography and/or illustration may be covered in the brief or may be up to you but either way try to push the boundaries a bit.
We all have our favorite stock photo libraries but try others - and don't forget the internet image search. Try to pick anything but th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
obvious image.
Remember the CS versions of Adobe Illustrator have a live trace tool which can re-draw any image in vector form which you can present as a quick fix illustration negating the need to commission.
Don't forget that illustration and photography can be combined.
And think simple. Simple and iconic always sells.
Whilst designing
It's imp
Remember the CS versions of Adobe Illustrator have a live trace tool which can re-draw any image in vector form which you can present as a quick fix illustration negating the need to commission.
Don't forget that illustration and photography can be combined.
And think simple. Simple and iconic always sells.
Whilst designing
It's imp
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ortant not to fall in love with one of your designs. It can be very easy to be wedded to an idea or a design and convince yourself of its brilliance, especially if you are working in isolation.
All feedback is good feedback. So ask anyone, your other half, the kids, the janitor, your opponent what they think. It may be you've spent ages perfecting a he
All feedback is good feedback. So ask anyone, your other half, the kids, the janitor, your opponent what they think. It may be you've spent ages perfecting a he
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dline that's spelt wrong!
Presentation
Here comes the moment where it all counts. You are going to present your ideas.
Present your work as well as you possibly can. Get the nicest printouts and mount them onto boards of equal size.
If your presenting on screen do so on the largest one available and in a way that covers the whole screen not with an
Presentation
Here comes the moment where it all counts. You are going to present your ideas.
Present your work as well as you possibly can. Get the nicest printouts and mount them onto boards of equal size.
If your presenting on screen do so on the largest one available and in a way that covers the whole screen not with an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
untidy desktop in the background.
If you are presenting a website, maximise the browser window. If you are presenting in Photoshop hit the tab button to get rid of all the ugly palettes and hit the F key to get rid of the desktop.
If sending ideas as a PDF, set the initial view in the Document Properties to Fit Page or Open in Full Screen mode. First
If you are presenting a website, maximise the browser window. If you are presenting in Photoshop hit the tab button to get rid of all the ugly palettes and hit the F key to get rid of the desktop.
If sending ideas as a PDF, set the initial view in the Document Properties to Fit Page or Open in Full Screen mode. First
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
mpressions count.
Always present your ideas one-by-one. Never lay them all on the table at once.
Start with your weakest idea first and end with the strongest. Always keep something up your sleeve if the client doesn't like an idea.
Pretend you are the manager of the swankiest boutique in the world showing a billionaire the most flawless diamond ever
Always present your ideas one-by-one. Never lay them all on the table at once.
Start with your weakest idea first and end with the strongest. Always keep something up your sleeve if the client doesn't like an idea.
Pretend you are the manager of the swankiest boutique in the world showing a billionaire the most flawless diamond ever
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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