Main Subject - Business

Sometime in the 1980s, I read a book written by Manfred Kets de Vries who claimed to have found six types of corporate cultures. The most intriguing thesis of the book was that actually most organizations are not sick, but not entirely healthy: the so-called lingering organizations. The other five types

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of organizations are: the dramatic organization, the depressive organization, the paranoid organization, the coercive organization, and the schizophrenic organization.

The dramatic organization is hyperactive, impulsive, very adventurous and dangerously unrestrained. The decision-makers base their ideas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on intuition and impressions instead of facts. The leaders use their charisma to concentrate all the power in the top. They can therefore undertake very risky operations. They do these things to create a completely different environment without really considering the existing business environment. Their

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oal is unlimited growth. The man in the top wants to be the center of everything. He wants to show what a good leader he is. Without really considering the reality, this kind of behavior can easily result in great disasters.

The depressive organization is characterized by apathy, lack of self-confidence

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and conservatism. The communication climate is passive and aimless. The activities are implemented according to predetermined programs and routines. The employees are never asked to show initiative. In stable markets, long established companies can withstand many crises despite their depressive state. Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y can survive as long as the technology and the competitive pattern remain the same. The environment of these organizations is usually protected with trade agreements and fixed tariffs.

The paranoid organization is characterized by extreme suspicion at the top. This is mirrored by the extreme emphasis o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

procedures which are aimed to collect information and exert control. A complex information system is created to analyze all the dangers of the outside world. Procedures are written down in detailed manner and everybody is obliged to continuously write reports. This need to regulate everything and be ale

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t all the time results in ‘the institutionalization of suspicion’. There are a lot of meetings to collect the same information from different people. The advantage is that the leaders will get the right information, but the side effect is that mutual trust is diminishing. A lot of precious time and energ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is lost while the morale is decreasing all the time.

The coercive organization is addicted to rituals. Every move is literally planned. The implementation of the plans is carefully monitored; all activities are usually routine activities. The emphasis is laid on correctness and completeness when the pr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

determined methods are used. Rituals have become norms. Just like in the paranoid organization, the coercive organization depends on formal control and information systems. There is, however, one important difference; coercive organizations are really meant for monitoring budgets and productivity. The pa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

anoid organization on the other hand, is mainly interested in things which lie outside its span of control.

Like the depressed organization, the schizophrenic organization is suffering from lack of effective leadership. The leaders of a schizophrenic organization are not doing a good job. They are afrai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to establish new contacts because they had bad experiences in the past. These leaders have reached a stage in their career in which they are not interested in leading anymore. If they are lucky, this problem is solved by the middle managers, but these middle managers are usually only interested in their

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

own interests. The average middle manager will usually become servants who just want to win the favors of their directors. The directors are constantly in doubt, because they don’t know which proposals to accept from their subordinates. A consequence is that plans are implemented half-heartedly and actio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s depend on the mood of the day. Lack of consistent and consequent leadership is the most important characteristic of the schizophrenic organization.

The lingering organizations, finally, usually have problems with the central values, norms, and beliefs. If the leaders are not trying to disseminate thes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aspects or are even against it, subcultures will be created which are not independent. Other characteristics of lingering organizations are: internal company politics is more important than efficiency, promises and deals are oftentimes neglected and the leaders are not really interested of their employe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s.

So, what are then the characteristics of truly healthy organizations? Here are ten parameters of good corporate culture:

1. Pride of the organization: Employees defend their company against unjustified critique and they say that they like working for their company;
2. Orientation towards (top)

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

achievements: ‘In our company, everybody tries to do a better job’ and ‘our company is number one and that should stay so’;
3. Teamwork and communication: Employees listen well and try to understand the ideas/opinions of others and employees and managers really try to help each other;
4. Supe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vision and leadership: Managers are really interested in the problems of others and it is customary to ask help when needed;
5. Profit orientation and cost awareness: All expenditures are evaluated if they are effective or not and all members are strongly thinking about profit;
6. Employee re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ationships: Employees are not trying to better themselves from the mistakes of other employees and new employees are accepted quickly;
7. Client and consumer relations: Everything is oriented towards a better service for the customer;
8. Honesty and safety: Safety rules are strictly implemen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed and everybody sees company properties as being sacred;
9. Education and development: Everybody supports education and training programs and the company really tries to develop its employees
10. Innovation: Systems and procedures are constantly being pursued and new ideas are always welcome

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/14250/mainsubjects-Ten-Parameters-of-Good-Corporate-Culture.html">Ten Parameters of Good Corporate Culture</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/14250/mainsubjects-Ten-Parameters-of-Good-Corporate-Culture.html]Ten Parameters of Good Corporate Culture[/url]

Information Systems is a term, used fifty years back as describing a computer which could do little more than very basic calculations, has now become an essential ingredient of our lives, both professional and personnel.

Branding is one of the most visible concepts in today's marketing world. Everything is about branding - literally. Your company's brand is more than its name or its logo. It's an amalgam of everything that's visible about your company. Your brand reputation used to be an organic thing, something that grew out of your interactions with your customers and the public. These days, brand image is far more likely to be manufactured than it is to grow naturally.

Do you want to completely eliminate every competitor you will ever face? Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter? Does feeling good about the start of every day excite you enough to take action that is different than what you have been doing?

Tags

Links

Main Subject - Ten Parameters of Good Corporate Culture

Related Articles: