Main Subject - Business

Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it. What if the company assumed (even expected) that consumers should discover their new product, just because it was ???great???? Flawed

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

logic, right? Yet, that??™s how many people treat their careers! They spend years learning a trade, gaining education, and writing resumes - but do nothing to promote themselves. In fact, they assume others should recognize them just because they show up and do a good j

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ob. What they don??™t assume is accountability for their own career.

No matter what business you??™re in, YOU are the product! Here are six tips on how to market yourself from Positive First Impressions: 83 Ways to Establish Confidence, Competence, and Trust.

Be Accou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntable. You, and only you, are responsible for your career. It??™s not enough to do what is required, or even go above and beyond. You must take the next step and let people know about your strengths and accomplishments! You might think it??™s your boss??™ job to notic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e all that you do. It would be nice to have that individual attention. But, the reality is, bosses have too much to do ??“ so why make your future someone else??™s responsibility? If key decision-makers don??™t your name, introduce yourself.

Marketing, not Bragging. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he thought of marketing yourself can feel uncomfortable if you associate it with bragging. Actually, the two couldn??™t be more different. Braggers put all the attention on themselves, boasting about how wonderful they are. Marketers focus on the needs of others and the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n share how they might be able to assist. When done properly, marketing is seen as being useful and helpful while bragging comes off as distasteful and self-focused. It??™s the difference between a telemarketer using high-pressure sales tactics to get you to buy versus r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eally needing something and appreciating the assistance of a helpful sales person.

Benefits, Benefits, Benefits. The most important distinction for marketing yourself is understanding the difference between features and benefits. Features are descriptive characteristics

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and skills (i.e. strong presentation skills or special computer training). Benefits are what those features can do for someone else (i.e. strong presentation skills means you could help earn the company more money through outside presentations). Features mean nothing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

unless you can show how they benefit others. Do you buy a product based on its features ??“ or what those features can do for you? Traditional resumes are full of features. Turn yours into benefits.

Five minutes a day. Marketing is a long-term investment. The biggest

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

payoff comes by investing a little bit everyday, even when you don??™t think it??™s necessary. In fact, the most important time to market is when things are going well. Your confidence and passion are high, and that??™s contagious. Waiting until you need good press pu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts you in an underdog, desperate position. So, commit at least five minutes a day to the marketing of your career. Think of it as self-preservation!

Name Recognition. When someone hears your name, what three words do they associate with you? People make associations b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ased on what they see and hear about you. While you can??™t control other people, you can control what you share about yourself. If you want to be thought of as trustworthy, then don??™t gossip. If you want to be known as a problem solver, then share ideas, not complain

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts. Behave consistently with the image you want to project.

Spread the Word. Take action today. Here are a few ideas to get you started:

1. Use your e-mail??™s signature file to attach a description that positions you in a beneficial way. That could be your job title

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, a personal vision statement like, ???Excellence with Every Endeavor,??? or an invitation to visit your Web site.

2. Update your voice-mail message daily. Why? Because most people don??™t! It takes all of 30-seconds to change your greeting to include the day and date,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and let callers know when to expect a return call. Or, if you??™re out, let people know so that they??™re not angry with you for not calling back. I promise you, if you do this one step, people will respond in a positive way!

3. If your company or professional organiz

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ation has a newsletter, offer to write a short article. Putting your name in print next to helpful information positions you as an expert. Be sure to keep a copy for a ???success??? portfolio.

4. Be on the lookout for tips or articles that could be helpful to your colle

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

agues. Cut them out and pass them along with a note (and business card) saying, ???Saw this and thought of you. Hope you can use it.??? Again, it??™s a subliminal way to position yourself as a benefit to others.

5. Any time you??™ve received an award or accomplished ne

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

w training, submit a short press release along with your picture to the business section of your local newspaper, college alumni magazine, company newsletters, and associations.

6. When people casually ask, ???How are you???? use the opportunity to slip in one line about

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

something you??™re doing. An example is, ???I??™m doing great. I just attended a sales seminar, and I??™m excited about what I learned. How are you???? If what you??™re doing piqued the listener??™s interest, you??™ll be invited to share more with a follow-up question

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Pennypinchers, churls, moneygrubbers, niggards, pikers, pinchfists, scrimps - I HATE them. They have a scarcity mentality and they nickel and dime everyone. I don't spend any time with them and you don't have to either! Here's a way to soar with the eagles and make great money!

You've been faithfully toiling at your job for the past number of years and you are actually good at it. The pay isn't that bad but you feel that it's high time to move up that corporate ladder.

Many ask what's the best way of making money. I think it's leveraging money and skills. Teach yourself by learning how small amounts of money and energy can make you much more. Spend the time training yourself to think differently from the masses.

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