Main Subject - Business

"If You Don't Know Where You're Going, You'll Probably End Up Someplace Else" is a book by David Campbell that's been around for years. It's been some time since I've read it, but the title sticks in my mind because it's so catchy… and true!

There are a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

variety of different ways to plot the future on paper - sort of like using a travel guide or roadmap such as you would use to take a road trip across country. My husband and I have been members of the AAA of Wisconsin for years. We wouldn't think of dri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ving anywhere of distance without having our trusty detailed maps within reach in the car.

Likewise with your career future. It helps to map it out so that you know where you're going - and when you've arrived. A simple visual I like to use with caree

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

searching clients is a Venn diagram. These diagrams usually consist of three overlapping circles, sort of like a round pretzel. Venns help you describe and compare the elements and characteristics of items.

Often I get very basic with people and have t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hem compare just two elements - who am I and What is the Best Setting for Me in the World of Work? We place Who Am I in the circle on the left and World of Work on the right hand circle. The overlapping area we call Best Fit. The space on the left looks

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t values, skills, interests, passions and talents. The circle on the right is reserved to explore career opportunities in the marketplace - the context in which they would be working. Often career seekers are so outwardly focused, looking at job ads bo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th on the Internet and in the newspaper that they neglect to explore much about themselves that would lead them to a work environment that would best suit them. Therefore, I purposely have my clients focus a lot of energy on exploring who they are.

Ther

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e are plenty of opportunities to consider the job opportunities out there - but not knowing who you are and where you best fit will cripple the best of us - trying to fit our round peg selves into square peg job situations. So it's important to fill out

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s much detail as possible in each of the circles.

Another way to map your future is by starting backwards from the end point - where you're going. There are two wonderful maps we can use to plot this out as well. This process works both for those lookin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g for career opportunities as well as for small business start-ups. It is useful to use these techniques after first working with the Venn diagram.

The first approach comes from Barbara Sher's book Wishcraft that details a process the author claims she

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ound businesses using. For example, let's say that through the soul searching you did with your Venn diagram you discovered you want a job in customer service in the computer industry. Your map will look different according to whether you have any backgr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ound in this field or not, but the steps will be essentially the same, no matter your level of experience.

Sher suggests that you ask yourself, "Can I do this today?" If not, what do I have to do first? In other words, you work backwards from your end g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oal of your customer service position. You identify each of the steps you'd need to take to get there, starting from your end point and working backwards. You plot this out on paper using words and phrases and circles and lines to connect each one of the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

steps you'll be taking along the way to your goal. You work backwards to your beginning steps, until you identify all the small steps you can start towards your goal today. The beauty of this process is that you do it backwards - from the end point back

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to the present moment. This alleviates questions you may have that will have you spinning your wheels because you don't know what to do.

An alternative to this approach is a Mountain Top exercise author Gail Blanke explains in her book titled In My Wild

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st Dreams: Simple Steps to a Fabulous Life. Here you draw a triangle minus its bottom piece to represent a mountain. At the very top of the triangle or mountain is the final event such as being hired as director of public relations for a cruise line. Eac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h leg of the triangle is a journey you have taken to get to your end point. You plot out with the help of a friend or a coach all the steps you take along the way to get to your destination – the final career triumph. This process affords the individual

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

two different approaches to the end point since each leg of the triangle is explored with entirely different steps.

Try using these suggested maps to plot your career future or you create your own visual approach such as clipping magazine photographs to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

create a collage "map" of your ideal future to hang in a prominent place where you will view it continuously. Challenge yourself to consider what sort of visual will help you most map out your future.

Whatever you choose— do it. Make a pact with yoursel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f to visually represent your future so that you will know where you're going — and you'll get there with ease. If you have some favorite approaches that we haven't mentioned here, be sure to contact us so that we can pass this information along to others

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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