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    Did you go through the goal setting exercise outlined in the August '05 Dose of Reality™? [see the end of this article for subscription information and back issues] If you did, fabulous! With your goals written down, you’re lightyears ahead of your peers. Get a load of this: A study was conducted a f
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ew years ago of graduates from a business school. Only three percent of grads had clearly articulated and written goals...but those grads earned ten times more than the 83% who had no goals at all. Even those grads who had some sense of their goals, but had not written them down, earned
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    three times as much as those who hadn’t given goals a second thought. How’s that for motivation to get this exercise done?

    Now that your goals are written down, do you think you can accomplish them all by yourself? Stop right there if you think you can. You may have impressive work experience and ed
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ucation, but ‘what you know’ has less to do with your future career success than ‘who you know.’ Start right now on creating an impressive network of contacts in your chosen field of work and you’ll find yourself propelled toward your goals faster than you imagined possible.

    Whether you’re still in
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    chool, or looking for your first job, or already in a job, a network of contacts in your chosen field is invaluable. But don’t run out trying to meet as may people as you can…you need to get yourself prepared first. Get a three-ring binder with forms you’ve created for tracking all the important info
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    rmation you’ll keep about each person you meet. It will be invaluable to you for decades to come. Next, practice name/face memorization tricks if you’re not proficient in this very important networking skill. And if you’re not already up-to-date on information in your field(s) of interest, go to the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ibrary or get online and read all the latest magazines and journals so you will have at least a basic understanding of what’s happening in your field. That way you won’t be caught off-guard if asked for an opinion on a hot topic.

    Where to Start?

    Begin with your school’s alumni association, job fair
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    s, and on-campus recruiting events. If you’re already working full-time, start right there at your office—in your department as well as others. Join a professional association and become an active participant. Don’t just read their newsletter or sit quietly in the back of their meetings—that won’t ge
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you anywhere.

    More places to find people include the gym, community groups, volunteer organizations, and your own neighborhood. Personal and professional contacts can be made just about anywhere. Regard every situation and every person you meet as being valuable—the most valuable contacts are often
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    made in the most surprising places. CareerBuilder even has an online service to help get you in touch with people in your field, and Monster has good articles on networking to help you get started. [see the link at the end of this article for the fastest way to these great sites]

    Start your network
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ng notebook by entering friends, teachers, previous employers or internship sponsors, counselors, alumni, parents’ friends, your family doctor, your mechanic—everyone you know! For each person, write down their full name, company, title, job description (to the best of your ability—you don’t need to
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    be terribly detailed), addresses, phone numbers, and email addresses, hobbies and special interests—basically, everything you know about them.

    How to Meet People

    At your professional association, join a committee, help with a fundraiser, or work at the hospitality desk at meetings—it’s a great way
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    o meet lots of people while you gain experience. As the ‘new kid on the block’ you have an advantage at these events. Strike up conversations by asking established members questions about the organization, their events and member services, and volunteer opportunities. You don’t have to be a master of
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    small talk, just curious. You don’t have to be good at small talk, just at asking questions. Ask people about what their company does, what their role is, why they came to this particular meeting (what about the topic interested them most?).

    Offer information when you can, but avoid sounding like a
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    know-it-all. You want your name to come to people’s minds when they need information or a person to fill a job with your skills. Let them know what you’re capable of—without becoming a blatant commercial for yourself.

    Did you read an article on the meeting topic lately or write a paper about it? Hav
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    e you done some research that your conversation partner might be interested in? Do you know how to solve the computer problem they complained of? Offer your opinions, insights, information, even advice (if you feel qualified to do so). It could lead to something bigger.

    Keeping In Touch

    Each time y
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    u contact any of the people in your notebook in any way (including a ‘chance’ meeting at a restaurant), write down the date, place, and topics you discussed. Also make note of any promises you made to them or items you need to follow up. Every two or three months, list those people you have not conta
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    cted lately. Find different ways of reconnecting with them, like offering information that might help them or invite them to an association meeting.

    When you read an article you feel might interest one of your contacts, let them know—send a brief note with a copy of the article. Businesspeople can b
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    so busy that they miss items that might be a help to them—they’ll be grateful for your considerate ‘gift’ and remember you for it. If you hear of a lecture, event, or special television program which might interest a contact, send a quick note by email or snail mail letting them know it’s coming. Be
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    sure to respect the busy schedules of your contacts—keep calls to less than five minutes, if possible.

    Rather than ask for something, offer information as often as possible. “What goes around, comes around.” You’ll be on the receiving end at some point, but right now, give, give, give


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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