Main Subject - Business

Are you looking for a clear definition of corporate culture? You have come to the right place!

I have developed a definition of corporate culture after nearly 20 years of working with organizati

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ons and viewing them from the perspective of a cultural anthropologist as well as a strategy consultant with an MBA in finance.

The easiest way to think of corporate culture is that it is an ene

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gy field that determines how people think, act, and view the world around them. I often compare culture to electricity. Culture is powerful and invisible and its effects are far reaching. Culture

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is an energy force that becomes woven through the thinking, behavior, and identity of those within the group.

Corporate culture is created naturally and automatically. Every time people come to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ether with a shared purpose, culture is created. This group of people could be a family, neighborhood, project team, or company. Culture is automatically created out of the combined thoughts, ene

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gies, and attitudes of the people in the group.

I have worked with entrepreneurs and venture capitalists involved in the start-up of technology companies. They want to work on the corporate cult

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ure once the company is profitable or “in the black”. It is much more difficult to change the corporate culture once it has emerged than to proactively create the corporate culture they want from

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the start.

The corporate culture energy field determines a company’s dress code, work environment, work hours, rules for getting ahead and getting promoted, how the business world is viewed, wha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is valued, who is valued, and much more.

Every company or organizations has numerous corporate cultures. For example, the marketing department and the engineering department may have very diffe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rent corporate cultures which are both influenced by the overall organizational corporate culture. Many times these two sub-cultures clash.

Culture shows up in both visible and invisible ways. S

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me expressions of corporate culture are easy to observe. You can see the dress code, work environment, perks, and titles in a company. This is the surface layer of culture. These are only some of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the visible manifestations of a culture.

Surface Layer of Corporate Culture: Visible Expressions

·Dress Code
· Work Environment
· Benefits
· Perks
· Conversations

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

· Work/Life Balance
· Titles & Job Descriptions
· Organizational Structure
· Relationships

The far more powerful aspects of corporate culture are invisible. The cultural core i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

composed of the beliefs, values, standards, paradigms, worldviews, moods, internal conversations, and private conversations of the people that are part of the group. This is the foundation for a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l actions and decisions within a team, department, or organization.

Core Layer of Corporate Culture: Invisible Manifestations

· Values
· Private Conversations (with self or confidants) <

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

br>· Invisible Rules
· Attitudes
· Beliefs
· Worldviews
· Moods and Emotions
· Unconscious Interpretations
· Standards
· Paradigms
· Assumptions

B

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

siness leaders often assume that their company's vision, values, and strategic priorities are synonymous with their company's culture. Unfortunately, too often, the vision, values, and strategic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

riorities may only be words hanging on a plaque on the wall.

Corporate culture is actually the container for the vision, mission and values. It is not synonymous with them. In a thriving profita

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ble company, employees will embody the values, vision, and strategic priorities of their company.

What creates this embodiment (or lack of embodiment) is the corporate culture energy field that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ermeates the employees' psyches, bodies, conversations, and actions. Companies need a good definition of corporate culture before they can begin to understand how to change the corporate culture

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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