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A recent piece at Buddytv.com asked ‘Has 24 become too preachy?’, perhaps a better ques

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tion is “Is 24 enough?” Ever since 24 debuted it has been decried for its handling of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

thnic stereotypes, particularly those of the middle eastern descent. Is 24 just gettin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it wrong? Is the public too critical of 24? Or is 24 actually hitting it on the head

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

?

Unfortunately in times like this, people exist with the feeling that there is danger

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lurking around every corner. Jack Bauer and his 24 cohorts are perfect heroes for this

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

paranoid age. An age of suitcase nukes, biological weapons, and dirty bombs. Taking t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

his into consideration, isn’t the best way to handle these plots with archetypal charac

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ers?

A show like 24 treads dangerously close to exploiting people’s fears, anyways.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f it were any more accurate, the show would be pelted with criticism about how it engag

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s in the reality of the terrorist threats for entertainment purposes. A good example,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

think of the furor that would explode if suddenly Jack Bauer were facing off an organi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ation that was planning a 9/11 like attack? Such a move would be unforgivable.

The pl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts and characters of 24 are like cartoon characters for adults. Nobody is going to bas

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h looney toones for implying that all ducks have speech impediments. Why should we att

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ck 24 for its handling of the ethnic stereotypes? If anything, we should be glad that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hese characters are portrayed with a shred of exaggeration. The last thing 24 needs to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

do is become a vehicle for the terrorist manifesto.

So, ‘Has 24 become too preachy?’,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I would have to say no. 24 has merely become entertaining in the way that the post 9/1

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

world can tolerate. If it became any more Preachy, it probably wouldn’t be on the air

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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