Main Subject - Business

Interviewing an expert and sharing their ideas with others is not a new concept. Experts have been doing radio and television interviews for decades.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

They use these platforms to create awareness for their company and what they stand for, as well as to educate listeners and ultimately sell products

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

The same techniques are used today using a different medium - teleseminars. Just like the radio, teleseminars can be something as simple as a reco

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rded phone call between two people that may or may not allow listeners to ask questions.

Let's take a look at this technique from two standpoints. H

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ow can getting yourself interviewed grow your business and, from a company standpoint, how can interviewing others grow your business?

Let's start w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith how getting yourself interviewed can grow your business. It may sound pretty self-explanatory. You are "the expert" talking about a subject you a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re familiar with, being asked questions. In doing so you are exposed to a new group of prospects. There are few, if any, expenses to being interviewe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

over the phone. In fact, you can do it in your pajama's sitting on your coach at home. And if the call is recorded you can reuse the interview in ot

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

her aspects of your business. You can have the audio put on a CD and use as hand-outs at events. You can post it for free (or sell it) on your web si

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

te. Many people include interviews they've done as bonuses in products they sell.

How can interviewing others grow your business? Let's say you are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a hospital and have several doctors on staff you would like to promote. A common marketing technique is for the doctor to give free seminars, to disc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uss the pros and cons of the procedures and services they offer. To the public these live seminars may appear to be a community service or an opportu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nity for them to learn about something they have been considering.

Imagine doing the same thing, but over the phone. People who don't want to come i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n person maybe because of the bad weather or the distance required for travel, or maybe getting out of the house is difficult because of a handicap,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

earning over the phone is a great alternative. Many hospitals also post these live interviews on their web site for people to listen to whenever they

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want after the fact.

But remember, there is a large portion of the community that does not use the internet or have ipods, so don't make the intern

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

et their only option to get the information. Most people are comfortable using the telephone and that is where the product should start.

So to recap

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, interviewing experts over the phone involves no cost, people can listen in the comfort of their own home so they are more likely to attend, and you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can reuse the material on your web site and make it available to the general public.

Trying out different techniques to reach different audiences i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s something we should all be doing. Teleseminars have worked great for me. They can work great for you too.

Copyright (c) 2007 A Marketing Connectio

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - The Power of the Interview

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